Energy Efficiency by Age of Buyer

  • Interestingly older buyers (55 years and above) tended to have stronger preferences towards energy efficient features than younger buyers (18 to 34). Some of this may be explained by the fact that younger buyers are more often first-time home buyers. Therefore older buyers may be more aware of energy efficient appliances and lighting that can reduce monthly energy bills.
  • Twenty-nine percent of older buyers felt that energy efficient lighting and appliances were very important features, whereas just over 20 percent of younger buyers felt that those features were important.
  • Also, about twice as many older buyers felt landscaping for energy conservation was very important compared with buyers 18 to 34 years old.
  • For more detailed information and a downloadable PowerPoint presentation on the 2010 Profile of Home Buyers and Sellers, click here.


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