- Home buyers value their real estate agent to help them find the right home to purchase, but when given a list of qualities honesty and integrity is rated as the most important quality.
- 98 percent of home buyers rated honesty and integrity as a very important quality.
- Knowledge of the purchase process, responsiveness, and knowledge of the real estate market were all rated as very important by more than 9 in 10 home buyers.
- The least important to recent home buyers was skills with technology—just 40 percent of recent buyers found this was very important.
- Find the Home Buyers and Sellers Profile for 2010 here.
[...] the NAR survey, flawed as it might be, shows, consumers overwhelmingly want these skills/qualities in a [...]
Tech is being sold to Realtors as though it promises their salvation. However, it is only useful to the point where it supports those first four or five consumer hot buttons. They really don’t care how proficient you are at anything in particular, just how good you are at informing them accurately, responding in a timely manner and being current on market trends that affect them. They don’t care HOW you get there.
As a mortgage professional, they expect the same from me. Can they trust me, can they reach me, are they confident I know what I’m doing? Tech may implement, but it doesn’t create. Everyone knows your website doesn’t sell anything, YOU do.
It is very interesting and helpful information and I am curious about the sellers, do you think it is the same as the buyers? As a service person I always make sure that my clients can reach me easily, answer their questions honestly and explain them the situation and process till the closing.
[...] National Association of Realtors® published a survey last March 2011. The results of the survey are what buyers considered the nine most important [...]