How Homebuyers Found Real Estate Agent


    • Roughly half of buyers find their real estate agent through a referral from a friend, neighbor, or relative.

  • First-time buyers are more likely to find their real estate agent from a referral.
  • Repeat buyers more often use an agent they previously used to buy or sell a home.
  • One in ten buyers found their real estate agent through a website.
  • There is little difference across type of households; however, unmarried couples tended to rely on referrals slightly more than other types of households.
  • For more detailed information and a downloadable PowerPoint presentation on the 2010 Profile of Home Buyers and Sellers, go here:
  1. matt appoog

    This makes me think that too many agents waste time promoting on twitter and four square.

  2. There is a lot of information in these stats. First of all, the amount of first-time buyers finding their Realtor on the internet does not surprise me. What DOES surprise me is the number of repeat buyers!

    Does that mean that Realtors simply do not stay in close contact with their clients, or does it mean that the buyers would NEVER use that first Realtor again?

    Also, forget direct mail, forget “yellow page” ads, and forget sitting around in the office waiting for someone to drop in and buy a home!

    Very interesting!!

  3. I think the repeat buyers defends on the quality of service of the Realtor they’ve known.