- Buyers are most likely to find their real estate agent they used to buy a home through a referral. But, when you dive a little deeper into the numbers you can see the importance of referrals in the real estate industry.
- When the buyer used an agent that was referred to them from a friend or neighbor, 7 in 10 only contacted one agent during their buying process.
- When the buyer used an agent they had worked with previously to buy or sell a home, 85 percent only contacted one agent.
- In comparison, if the buyer found the agent from the newspaper, an advertising specialty (calendar, magnet, etc), or through visiting an open house, more than half contacted more than one agent.
Interesting statistics, thanks for sharing! A recommendation from a past client is the highest compliment an agent can receive and usually lead to the smoothest transactions!
[...] new survey from NAR’s Economists Outlook bears this out. When asked how they found a real estate agent, referrals from friends or business [...]