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- According to NAR's newly released 2011 Profile of International Home Buying Activity, eight percent of Realtors® reported having 50 percent or more of their transactions with international clients.
- On the buyer side of the market cultural affinity with the buyer appears to be important. A variety of sources indicate that knowledge of international customs, languages, and culture are important in facilitating sales on the buyer side of the market. Frequently a Realtor® will have language capabilities and personal ties to the country of the prospective purchaser.
- From a marketing viewpoint, Realtors® on the seller side of the transaction may find that a knowledge of the prospective purchaser’s national customs and culture may facilitate the transaction.
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