Economists' Outlook

Housing stats and analysis from NAR's research experts.

Where Members Find Their Business

  • In real estate personal relationships and connections matter.  Nineteen percent of REALTOR® member business was repeat business from past consumers and clients in 2010.
  • By experience, the median changes drastically. Those with less than two years of experience typically had no repeat business, however those with 16 years of experience or more typically had 35 percent of their business from repeat clients.
  • Eighteen percent of REALTOR® business was from referrals from past consumers and clients. Referrals also change based on years of experience in real estate. Those with less than two years of experience typically had no referrals, while those with more than 16 years of experience typically had 21 percent of their business from referrals.
  • One-third of members had some business that originated from an open house, and the typical member with a website had three customer inquiries from that website.
  • For more information on the Member Profile, go to: http://www.realtor.org/topics/member_profile

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