Demographics: Primary Home Buyers Vs. Vacation And Investment Buyers

  • Buyers who purchased a home in 2010 to use as their primary home were typically the youngest buyers compared to vacation home buyers and investment home buyers.
  • Vacation home buyers typically had the highest median household income at $99,500, compared to investment buyers at $87,600 and primary home buyers at $69,600.
  • Vacation home buyers are slightly more likely to have at least two income earners, while investment buyers are slightly more likely to have less than two income earners in their household. Primary home buyers are equally split between having two income earners and having only one income earner in their home.
  • Investment home buyers are the most racially and ethnically diverse among the types of home buyers—15 percent of investment buyers are Asian or Pacific Islander.
  • For more information from the Investment and Vacation Home Buyers Survey, click here.


Jessica Lautz, Managing Director, Survey Research and Communications

Jessica Lautz is the Managing Director of Survey Research and Communications. Jessica analyzes data and writes annual studies such as the Member Profile, the Profile of Home Buyers and Sellers, and the Commercial Member Profile.

More Posts