Economists' Outlook

Housing stats and analysis from NAR's research experts.

 

  • In today’s age of internet and technology, the web presence of REALTORS® is ever more important. While 9 out of 10 REALTOR’s® firms have a web presence, almost two-thirds of all REALTORS® reported having a website.
  • The typical REALTOR® spent $250 to maintain a website in 2010. The typical member brought in three inquiries and 3 percent of their business from their website.
  • Brokers tend to spend more on their websites, while sales agents tend to spend the least amount on websites.
  • Not surprisingly, those who spent the most on websites also got the highest number of inquiries and the largest percent of their overall business driven by website traffic.
Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.

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