Maintaining a Real Estate Website


  • In today’s age of internet and technology, the web presence of REALTORS® is ever more important. While 9 out of 10 REALTOR’s® firms have a web presence, almost two-thirds of all REALTORS® reported having a website.
  • The typical REALTOR® spent $250 to maintain a website in 2010. The typical member brought in three inquiries and 3 percent of their business from their website.
  • Brokers tend to spend more on their websites, while sales agents tend to spend the least amount on websites.
  • Not surprisingly, those who spent the most on websites also got the highest number of inquiries and the largest percent of their overall business driven by website traffic.

Meredith Dunn, Research Communications Manager

Meredith Dunn, Research Communications Representative, manages Real Estate INSIGHTS, the Research Update, and assists in managing Research content on as well as on various social media sites. She also produces video content for the multimedia portion of the Research site.

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  1. Great data! The same probably goes for social media as well. Time spent (wisely) leads to a higher percentage of leads coming from those accounts.

  2. Glad you posted this NAR. I have a ‘featured’ web site from NAR. I get tons of hits every month, BUT I NEVER GET AN INQUIRY BY EMAIL FROM THE SITE…CAN YOU TELL ME WHY?

  3. I took this survey and am astounded to find my answers fall in the lower right corner of the chart. I have a lot of repeat business, but the website is THE generator of new business. I spend around $4000 annually on the site and related sites that make the site powerful in search engines. I also spend a lot of time — it’s not time that can be well-delegated. I’ve done this work consistently for over a decade, keeping up with new opportunties like blogs and Facebook pages. This is my retirement plan…. it’s worth the investment!

  4. I am always amazed at how few agents there are that actually take the time to build a brand and presence online. I would be deeply embarrassed if I had a cookie cutter template site like every other agent has in my market area.

    Invest in a good blog site, write good content, and the leads/inquiries will come.

    50% of my business comes directly from blogging.