In today’s age of internet and technology, the web presence of REALTORS® is ever more important. While 9 out of 10 REALTOR’s® firms have a web presence, almost two-thirds of all REALTORS® reported having a website.
The typical REALTOR® spent $250 to maintain a website in 2010. The typical member brought in three inquiries and 3 percent of their business from their website.
Brokers tend to spend more on their websites, while sales agents tend to spend the least amount on websites.
Not surprisingly, those who spent the most on websites also got the highest number of inquiries and the largest percent of their overall business driven by website traffic.
Meredith Dunn, Research Communications Representative, manages Real Estate INSIGHTS, the Research Update, and assists in managing Research content on Realtor.org as well as on various social media sites. She also produces video content for the multimedia portion of the Research site.