Social Media and REALTORS®


  • Although social media has rapidly penetrated market communications, the use of social media has not changed much between the 2010 and 2011 surveys.
  • Almost half of members are using social media while an additional 9 percent plan to in the future. In the 2010 survey, only 35 percent of REALTORS® used social networking websites, and 14 percent planned to do so in the future.
  • The use of social networking sites is more widespread among younger REALTORS®, with over 8 out of 10 of those aged 29 or younger using such sites.
  • One in ten members reported having a real estate blog. That number did not change from the year before.
  • Among all REALTORS®, those younger than 39 years of age are more likely to have a blog, though 6 percent of those over 60 also have a blog.

Meredith Dunn, Research Communications Manager

Meredith Dunn, Research Communications Representative, manages Real Estate INSIGHTS, the Research Update, and assists in managing Research content on Realtor.org as well as on various social media sites. She also produces video content for the multimedia portion of the Research site.

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Comments
  1. “One in ten members reported having a real estate blog. That number did not change from the year before.”

    I am not surprised at this. I would imagine if you asked those that have a real estate blog whether or not they’ve actually posted in the last week, the numbers would drop even more. Bottom line: blogging is hard work. Thanks for the stats. 🙂

  2. Wow, Great Stats. I honestly expected it to be worse. Social media is just another tool to communicate with our soi. One state I would be interested in seeing is how Realtors USE social Media. Thanks for sharing.