Buyers’ View of Homes as a Financial Investment

  • While most home buyers continue to see their home purchase not only as a place to live, but also as a good financial investment, a smaller share of buyers expressed this view than in the past.
  • Seventy-eight percent of buyers feel that their home purchase is a good financial investment, while only 8 percent felt it was not a good investment.
  • In the 2010 NAR Profile of Home Buyers and Sellers, 85 percent reported that a home was a good financial investment and in 2009, 87 percent of buyers held that view.
  • In the past, repeat buyers tended to have more favorable views of the investment value of homes, but in 2011 first-time buyers tended to have the more positive outlook.
  • Despite the somewhat diminished outlook among some buyers, seven in ten believe that a home purchase is as good or better of an investment as stocks.
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Meredith Dunn, Research Communications Manager

Meredith Dunn, Research Communications Representative, manages Real Estate INSIGHTS, the Research Update, and assists in managing Research content on as well as on various social media sites. She also produces video content for the multimedia portion of the Research site.

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