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- Real estate websites draw serious would-be home buyers and home sellers. Also, there are many curiosity-seekers just wanting to lurk.
- The data below clearly indicates consumer preference for local MLS websites rather than national aggregator sites. Social networking is not (yet) making impact in terms of the home search, though younger people are much more likely to use social networking than older people.
- Because of the timing of the REALTOR® data entry into the MLS and the subsequent retrieval of the data by the national aggregator sites, the most up-to-date information on new listings or price changes will be the local MLS website. Some national aggregator websites may update information within 15 minute or several days' lag time. Serious buyers and sellers would naturally be browsing through the local MLS website while curious lurkers could be checking out the national aggregator site.
- With money tight, those seeking to advertise their service may get a bigger return on their investment with a presence on locally-based websites.
Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.
