Foot Traffic: California

  • Foot traffic and future home sales have a strong correlation.  SentriLock, LLC. provides NAR Research with monthly data on the number of showings.
  • Foot traffic in the area covered by the Scenic Coast Association of REALTORS®, Inc. (CA) for March jumped 24% compared to a year earlier.
  • That year-over-year gain reversed the 2% year-over-year decline registered in February.
  • Foot traffic in this area was strong last spring, but surged in late summer, the typical pattern for this market.  This trend would mark an early and more balance sales path for the year.
  • For more information on this data and its use, see the economist’s commentary, “Foot Traffic – Getting a Step Ahead”.

Ken Fears, Director, Regional Economics and Housing Finance

Ken Fears is the Manager of Regional Economics and Housing Finance Policy. He focuses on regional and local market trends found in the Local Market Reports and the Market Watch Reports . He also writes on developments in the mortgage industry and foreclosures.

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