For 35 percent of home buyers, the first step in the home buying process was looking online for properties.
Ten percent of home buyers first looked online for information about the home buying process.
The use of the Internet in the home search dipped slightly to 88 percent from a high of 90 percent in 2009 as the demographics of home buyers shifted to slightly older repeat buyers from younger first-time buyers.
Real estate agents were viewed as a useful information source by 98 percent of buyers who used an agent while searching for a home.
The typical home buyer searched for 12 weeks and viewed 12 homes.
Nine in ten recent buyers were satisfied with the home buying process.
For more information from the annual Profile of Home Buyers and Sellers, click here >
Thomas “T.J.” Doyle is the Director of Social Media for NAR’s Communications Division. T.J. Doyle oversees NAR’s social media content, campaigns, and initiatives aimed at building and promoting online communities of value to NAR and its members. In his role, he advises and provides guidance to other NAR departments as how to best capitalize on opportunities for enhanced engagement on issues of interest to NAR and its membership.
T.J. monitors and tracks NAR’s social media engagement efforts through a variety of software and programs, providing monthly reports to senior management team regarding engagement trends and relevant online conversations and actions taking place on blogs and other social media sites. Through this analysis of digital analytics the association’s social presence can evolves to best serve membership.
T.J. has been at NAR for 10 years, previously serving as the Director of Marketing and Communications for the Research Division. In that role, he focused on marketing the products and services the Research Division produces to members and non-members alike, while also overseeing the Research Division’s social media presence, promoting NAR Research to members, state and local associations, the media, Congressional staffers, and other real estate-related industry groups.
T.J. is a proud graduate of the College of William and Mary in Williamsburg, VA, and is currently pursuing a Masters from Georgetown University in Public Relations and Corporate Communications.