The typical REALTOR® earned 19 percent of their business from past clients and customers—a share that is consistent from the prior year.
As expected, experienced REALTORS® reported a greater share of repeat business from clients or referrals.
Repeat business has also held steady from the prior year at 20 percent.
Repeat business was more common among REALTORS® with more experience (a median of 23 percent for those with 16 or more years of experience, compared to three percent for those with two years of experience or less).
Jessica Lautz is the Managing Director of Survey Research and Communications. Jessica analyzes data and writes annual studies such as the Member Profile, the Profile of Home Buyers and Sellers, and the Commercial Member Profile.