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- Real estate consumers who use the internet while researching a home are more likely to use multiple sources.
- Shoppers perform an average of 11 searches prior to taking action on a real estate site.
- Shoppers using search engines are 9 percent more likely to take action on a real estate brand website than those who don’t search.
- REALTORS® remain a major resource for both online and offline shoppers.
- REALTORS® using offline marketing and sales channels should incorporate digital to complement those efforts.
- For more on the use of digital media in the home search, read the Digital House Hunt report, a collaborative effort between NAR Research and Google.
Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.
