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New Home Search on Mobile Devices

  • According to the Digital House Hunt, a joint report between NAR Research and Google, there is a tremendous opportunity for REALTORS® to market to home shoppers online.
  • 90% of home buyers searched online during their home buying process
  • 28% of new home shoppers used their mobile device for search while in line; 27% of new home shoppers used their mobile device for search while at a restuarant
  • Overall, real estate related searches on Google.com have grown 253% over the past 4 years

Jessica Lautz, Survey Research Manager

Jessica Lautz is the Survey Research Manager. Jessica analyzes data and writes annual studies such as the Member Profile, the Profile of Home Buyers and Sellers, and the Commercial Member Profile.

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