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2013 REALTOR® Nationwide Open House: Information from the Profile of Home Buyers and Sellers

The 2013 REALTOR® Nationwide Open House, the largest-ever international open house campaign, will be held on April 20 and 21. Below is some open house information from our annual profile of home buyers and sellers:

  • Repeat buyers are more likely to find their home from an open house than first-time buyers and repeat buyers use open houses more frequently.
  • Mid-income buyers, those with income between $55,000 and $75,000, are most likely to find their home through an open house compared to other incomes. However, as income increases the use of open houses actually increases as well. So higher income buyers are walking into open houses, but not finding their home through them.
  • Older buyers, 65 years and older, are more likely to find their home through an open house than other age groups. As age increases the likelihood of using open houses as a search tool increases—45% of buyers aged 45 to 64 used open houses, compared to only 28% of buyers aged 18 to 24.
  • Buyers in the South are most likely to find a home through an open house compared to other regions.
  • Buyers of new homes use open houses much more frequently than buyers of previously-owned homes.
  • Married couples and unmarried couples are more likely to walk through open houses than single buyers.
  • Buyers whose primary language in the home is not English are more likely to use open houses—44% of buyers whose primary language is English use open houses, compared to 59% who use a language other than English in the home. Similarly, buyers who were not born in the U.S. are more likely to use open houses as a search tool—43% of those who were born in the U.S. use open houses compared to 57% of those who were not born in the U.S.

Jessica Lautz, Director, Member and Consumer Survey Research

Jessica Lautz is the Survey Research Manager. Jessica analyzes data and writes annual studies such as the Member Profile, the Profile of Home Buyers and Sellers, and the Commercial Member Profile.

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Comments
  1. Nice info about 2013 homes and values

  2. Buyer's Broker of North Carolina

    Interesting insights on how buyers use open houses, particularly statistics on income level of buyers visiting open houses.