Video Increasingly Important in the Home Search

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  • According to the Digital House Hunt, a joint report between NAR Research and Google, there is an opportunity for REALTORS® to market to home shoppers in online video environments.
  • New home buyers place an emphasis on virtual tours and videos showcasing properties and communities.
  • Finding an agent and agent related searches on YouTube grew 46% year-over-year.
  • Number of agent-related videos on YouTube:
    • 19,200 results for how to find a real estate agent;
    • 88,400 for real estate agent;
    • 118,000 for buying a home
  • Home buyers who purchased previously owned homes are more likely to bring their online research offline by walking through or driving by a home they viewed online.

Jessica Lautz, Managing Director, Survey Research and Communications

Jessica Lautz is the Managing Director of Survey Research and Communications. Jessica analyzes data and writes annual studies such as the Member Profile, the Profile of Home Buyers and Sellers, and the Commercial Member Profile.

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  1. As marketing a home becomes more and more sophisticated the need for property video’s are growing. The days of putting a sign in the front yard, loading up a few bad images and putting the home on the mls are over. As technology increases we as professional real estate agents need to keep up with what is available. After I have several images of a home loaded onto my computer it takes less than 30 minutes to produce and upload a video to youtube. From the youtube video the video can be shared onto websites, social media and sent to other agents in the area.

  2. Any one else find it funny that, even with all of the ongoing research, we are still training our agents to do business like it’s 1980?? Not sure that, pick up the phone and make your calls or go door knock, is a viable Lead Generation tactic any more…

  3. Recently I learned how to do videos. The number of people viewing them has astonished me. By all means, this is the selling tool for realtors.

  4. I keep kicking myself for not getting self promoting training and listing videos up and running. I hear so much about success of “walk-though” homes.. videos on listings and I’m stuck at virtual tours and staging level as means of promotion…It works well. I want to go to videos tied to QR codes for activation in print and visual media…I know the technology is here for “actual picture” (from the video) as a scan source to activate a video as a replacement for scanning QR codes and activating a video image on smart phones. We need to stay close to these changes as they arrive into consumers hands. We are moving quickly…

  5. As someone that works for a Real Estate Marketing company I can tell you this is true. We have invested a lot into both our tours as well as photography and video. The proof has been in how fast agents that are using our products are selling homes. In this day and age we need to be able to bring the home to the buyer, not the buyer to the home.

  6. Thanks for sharing! We are trying to use video more often to assist our clients with their home searches and of course, for marketing purposes. Who knew when we signed up to be realtors that we would also be videographers, photographers, marketers, problem solvers, counselors, contract specialists, moving specialists, and real estate agents among a few other roles. I am excited to continue to develop my skills with video as it takes over the internet!