How REALTORS® Get Leads on International Buyers

Contacts and referrals were the most important source of leads of purchases by international buyers, accounting for about 56 percent of responses, according to NAR’s 2015 Profile of Home Buying Activity of International Clients.  Website/online listings accounted for 20 percent. Among those who found their client through online sources, approximately 37 percent of the respondents reported that the agent/firm/franchise’s website was client’s source of information. Most transactions generally have two sides.  On the buyer’s side, REALTORS® frequently have a common language and cultural heritage with the client; on the seller’s side a match-up between the client and the REALTOR® tends to be more random.