traffic index

Buyer and Seller Traffic Conditions, by State, from November 2015‒January 2016

In the monthly REALTORS® Confidence Index Survey, the National Association of REALTORS® (NAR) asks members to rate the past month’s buyer and seller traffic in the neighborhood or area where they make most of their sales. NAR compiles the responses on buyer traffic into a REALTORS® Buyer Traffic Index and the responses on seller traffic into a REALTORS® Seller Traffic Index. The maps below show the condition of buyer and seller traffic using data collected from November 2015‒January 2016, according to the January 2016 REALTORS® Confidence Index Survey Report.

Measured by the REALTORS® Buyer Traffic Index, buyer traffic was “strong” in many states but “weak” in some states in the Northeast, Midwest, and South.[1] The slump in oil prices has led to “weak” buyer traffic conditions in North Dakota, South Dakota, Wyoming, and Oklahoma, while Texas continues to experience “strong” buyer demand.

traffic indexMeasured by the REALTORS® Seller Traffic Index, seller traffic was “weak” across most states, an indication of the continued tightness of supply in many markets.[2] Seller traffic was reported to be “moderate” only in North Dakota where significant residential construction took place as builders anticipated strong housing demand in the wake of the boom in oil production.seller traffic

 


[1] The index for each state is based on data for the last three months to increase the observations for each state. Small states such as AK, ND, SD, MT, VT, WY, WV, DE, and D.C., may have fewer than 30 observations. Respondents were asked “How do you rate the past month’s buyer traffic in the neighborhood(s) or area(s) where you make most of your sales?” Respondents rated conditions or expectations as “Strong (100),” “Moderate (50),” and “Weak (0).” The responses are compiled into a diffusion index. Values 25 and lower are considered “very weak,” values greater than 25 to 49 are considered “weak,” a value of 50 is considered “moderate,” values greater than 50 to 75 are considered “strong,” and values greater than 76 are considered “very strong.”

[2] Respondents were asked “How do you rate the past month’s seller traffic in the neighborhood(s) or area(s) where you make most of your sales?” Respondents rated conditions or expectations as “Strong (100),” “Moderate (50),” and “Weak (0).” The responses are compiled into a diffusion index. Values 25 and lower are considered “very weak,” values greater than 25 to 49 are considered “weak,” a value of 50 is considered “moderate,” values greater than 50 to 75 are considered “strong,” and values greater than 76 are considered “very strong.”

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