While the top information sources used during the home buying process continue to be online websites (89 percent) and real estate agents (87 percent), 48 percent of recent home buyers used open houses as an information source during their home search process. Based on data from the 2015 Profile of Home Buyers and Sellers, we can see which recent home buyers utilized open houses most often during their search.
- Twenty percent of buyers in the Northeast and 18 percent of buyers in the West frequently used open houses when searching for a home, compared to 11 percent of buyers in the South and nine percent of buyers in the Midwest.
- Buyers of new homes were more likely to use open houses than buyers of previously owned homes. Fifty-six percent of new home buyers used open houses, compared to only 46 percent of buyers of previously owned homes.
- Single females and married couples were the most likely of any household composition to visit open houses as their first step in the home buying process, both at three percent.
- Married couples (15 percent) and unmarried couples (12 percent) frequently used open houses when searching for a home.
- Buyers who were 75 years or older frequently used open houses when searching, more than any other age group at 22 percent. Seventeen percent of buyers between 45 and 54 frequently used open houses.
Find more information on open houses in the 2015 Profile of Home Buyers and Sellers and at the Media Hooks for REALTOR® Open Houses.