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- According to the Digital House Hunt, a joint report between NAR Research and Google, there is an opportunity for REALTORS® to market to home shoppers in online video environments.
- New home buyers place an emphasis on virtual tours and videos showcasing properties and communities.
- Finding an agent and agent related searches on YouTube grew 46% year-over-year.
- Number of agent-related videos on YouTube:
- 19,200 results for how to find a real estate agent;
- 88,400 for real estate agent;
- 118,000 for buying a home
- Home buyers who purchased previously owned homes are more likely to bring their online research offline by walking through or driving by a home they viewed online.
(The MVP survey was conducted in July of 2012. There were 2,885 responses collected among residential practitioners who are members of the National Association of REALTORS.)
- 43% of members reported that their most recent sales transaction sold for a higher price than it would have last year.
- 20% of member reported their most recent transaction would have sold for about the same price as it did last year.
- 28% of members reported their most recent transaction sold for less than it would have a year ago.
- 10% of members did not report a sales transaction in 2012.
(The MVP survey was conducted in July of 2012. There were 2,885 responses collected among residential practitioners who are members of the National Association of REALTORS.)
- Based on a survey conducted in July of 2012, 86 percent of NAR members reported owning at least one residential or commercial property.
- Forty-five percent of members own one property and 27 percent own two to three properties.
- Nine percent owned 5 properties or more.
- Only 9 percent reported renting and 5 percent reported they lived with someone else.
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#HomeFeatures13 Twitter Chat Recap
Yesterday, NAR Research held a Twitter chat on home feature preferences for recent buyers. The information for this chat was taken from our recent 2013 Home Features Survey and echoes many of the experiences real estate professionals are having in their own markets. There were too many responses to include them all, but the recap of the major highlights is below. Thank you to all who participated!
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